Public Relations
Keeping You in the Spotlight
In today’s challenging commercial environment, PR is playing an increasingly vital role within business development. Across commercial, internal or community news, there’s always something to shout about.
We look to define and then convey your products and services alongside values and beliefs to create an enviable reputation, inspire high levels of confidence and respect, as well as impact financial success.
At HLB, we work closely with you to understand your core business objectives and then develop a fully integrated PR strategy to communicate the key messages to your target audience in the most unique, creative and impactful way.
Across trade and industry publications to national, international press and digital media, HLB combines PR experience with expertise to ensure a PR strategy and its campaigns deliver consistent communications defined by clarity, credence and honesty..
Industry Expertise
HLB works with clients across a range of industry sectors including Manufacturing, Technology, Engineering and IT. Each sector enjoys its own unique selling propositions and we maximise these opportunities at each of the 3 campaign stages:
Strategy: business objectives; business background; target audiences; key stakeholders
Development: messaging; branded collateral & templates; delivery channels; measurement
Implementation:press releases; case studies; white papers; social media; blogs; forums; interviews; feature articles; events; speaker opportunities; exhibitions; community projects etc.
You name it, we’re on it...
Team member
Anna Allen
Over 15 years PR and Marketing experience working with companies from SMEs to Blue Chip global organisations.
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Case Studies
FORD EUROPE
We managed the roll out of a large pan European aftersales program for Ford Europe. Key objectives were to ensure pan European appeal and consistency throughout 21 markets and 23 languages.
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COGNEX
Over the past eight years we’ve managed the PR strategy and been an integral part of the overall marketing team.
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